Qualcomm plans M1 chip killer — thanks to ex-Apple employees

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Qualcomm plans M1 scrap killer — cheers to ex-Apple employees

(Paradigm credit: Qualcomm)

While Qualcomm makes fries that appear in a handful of Windows devices — including the Surface Pro X — information technology's fair to say that the company isn't as prominent on laptops as it is in the earth of mobile, where it powers all of the best Android phones.

But the company's new CEO, Cristiano Amon, has outlined his plans to modify that in an interview with Reuters. He told the publication that he believes Qualcomm can blueprint the best bit on the market, and the programme to take on both Intel and Apple'southward M1 laptops intriguingly hinges on the conquering of a company started by some of Apple'south ain chip building alumni.

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Earlier this year, when Amon was withal head of Qualcomm's scrap partition, the visitor appear the $i.iv billion acquisition of Nuvia, a startup founded by three former Apple tree engineers with a background in chip pattern. The plan is to brainstorm selling Nuvia-designed laptop chips next yr, with the hope that it can have a seize with teeth out of both Apple and Intel in the procedure.

Having previously sold PC chips using designs licensed from ARM, this is quite a large change in strategic direction, but according to Amon, a necessary 1.

"We needed to have the leading operation for a battery-powered device," Amon told Reuters. "If Arm, which we've had a relationship with for years, eventually develops a CPU that's better than what we can build ourselves, and so we always have the option to license from Arm."

Battery life is certainly an area where Apple has achieved great gains by switching to its ain fries. Concluding year'southward M1 powered MacBook Air lasted 14 hours and 41 minutes in our web surfing battery test, while the M1 MacBook Pro did even ameliorate with 16 hours and 32 minutes. That compares to 9:31 and 10:21 on the respective previous models.

The study touches on Qualcomm's experience of 5G and the possibility of putting that connectivity in laptops, which would put it at a existent advantage over Apple. To date, Apple hasn't added 5G or LTE to any of its laptops — M1 or otherwise — though the latest M1 powered iPad Pro does accept a 5G option available.  Apple is besides in the process of developing its ain 5G modems.

Amon says that the chips will be destined for consumer laptops, rather than data centers, just that the company isn't averse to licensing Nuvia designs to companies interested in building chips for deject computing systems.

With AMD making inroads with more and more than laptop makers and Qualcomm stepping upwards its game, the adjacent year or two should be highly competitive. And that's proficient for consumers.

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Freelance correspondent Alan has been writing most tech for over a decade, roofing phones, drones and everything in betwixt. Previously Deputy Editor of tech site Alphr, his words are found all over the spider web and in the occasional magazine likewise. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his e'er-growing games excess. Or, more than likely, playing Spelunky for the millionth time.

Source: https://www.tomsguide.com/news/qualcomm-plans-m1-chip-killer-thanks-to-ex-apple-employees

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